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Eco- Friendly Packaging - A necessary marketing initiative

April 09, 2022

Eco- Friendly Packaging - A necessary marketing initiative

Packaging can be found in your shopping list, your kitchen cabinets, your delivery companies, and so many more places. This volume of polycarbonate and other non-eco-friendly materials has the potential to cause environmental concerns such as pollution. There is, however, an option: eco-friendly containers. In this blog, we'll go over all of the advantages of sustainable and environmentally friendly packaging that you can reap.

What Is The Problem With Regular Packaging?

Packaging's primary purpose is to constitute and shield products. Packaging is usually a matter of comfort nowadays. Particularly when it comes to meals and disposable products. The general packaging we see is typically made of polycarbonate, a type of plastic. It can come in a variety of forms:

  • Polyethylene terephthalate - It is a material that is usually utilized in beverage bottles. It is the most popular and commonly recycled plastic resin.
  • High-density polyethylene - It is used to make cartons for bulky items and liquids like soaps and detergents, hair products, and even diesel fuel.
  • Low-density polyethylene - This material is  used to make plastic shopping bags and soft plastic films. This kind of polycarbonate is not commonly recycled. These plastics can even wrap the garments we buy. Whether they are given to us in a plastic bag in traditional stores or supplied in plastic wrapping by online shopping platforms too.

Along with the comfort of plastic, many people believe that it is reusable - and they are correct (to some extent). But does that imply that everything is recycled? No, it does not. Every year, Australians use 130kg of plastic for every person. Less than 12% of that is recycled. Worryingly, up to 130,000 tonnes of plastic will make its way into our water bodies and the sea. Once in the open sea and ocean, it poses a threat to our aquatic species.

What Exactly Is Environment-Friendly Packaging?

When it belongs to eco-friendly or viable packaging, there are certain established a series of guidelines:

  • During its life cycle, it is helpful, safe, and nutritious for communities and individuals.
  • Meets competitive performance and cost requirements.
  • Renewable power was used to procure, produce, transfer, and reuse.
  • Increases the use of recycled and renewable materials.
  • Is produced using clean manufacturing technologies and best practices.
  • Should be made of products that are not toxic throughout their entire life cycle.
  • Is intended to maximize both energy and components.

Benefits of eco-friendly packaging

It is obvious that using eco-friendly packaging offers you numerous advantages, such as the four listed below:

Reduced Carbon Emissions

The most obvious advantage of eco-friendly wrapping is that it offers protection to our climate. Eco-friendly packaging is typically made of compostable, recycled products, which lessens the wastage of natural resources in the manufacturing process. Furthermore, the manufacturing process also reduces the negative impact businesses have on the environment.


Sustainable wrapping, which helps the environment from beginning to finish, is incredibly versatile, attempting to find applications in every large industry that currently uses frequent packaging. There is always an option of sustainable and environmentally friendly packaging of your products to meet your needs. It doesn't matter whether you are shipping cosmetics, medical products, electronic parts, or auto components.


Green packaging has long-term benefits, long after it has been used for shipping. Apart from lowering your carbon emissions and impact on the environment, eco-friendly food packaging in Sydney can promote the habit of reuse and recycling among individuals. These affordable and sustainable materials are compostable and recyclable, resulting in a low environmental impact. Imagine how guilt-free you'll be if all your late-night ice cream supplies are environmentally friendly. Won't you?

Enhanced Brand Image

Finally, eco-friendly packaging enhances your brand's image. When your customers know and understand that you use renewable sources, they will realize that you're not only concerned about the environment, but also a socially responsible brand. This improved corporate reputation will increase your revenues and ROI.


Now that you have realized how important environment-friendly packaging is, try and implant such practices into your everyday life. Encourage your closed ones too, because it’s high time we acknowledge climate change and function accordingly.